CONSUMER AND DIGIT
client route in a digital environment based on big data
Digital finance opens up new opportunities for consumers of financial services.
As a result, the level of requirements for products and service methods offered by financial institutions is growing.
At the same time, reputational risks increase, as due to the enhanced influence of social media, any published client feedback becomes instantly public.
How to ensure a personal approach to the client at all stages of his journey to receive a digital financial service?
How to continuously stay in touch with the client and which communication channels are the most productive?
What valuable knowledge does a client profile contain and how to respond quickly to his changed needs?
How to effectively optimize business processes and the development strategy of a financial organization based on customer feedback?